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AEG reveals new presenting partner for BST Hyde Park

AEG has named American Express as the new presenting partner for the 2020 edition of BST Hyde Park festival.

The event, which in 2019 welcomed 70,000 fans per concert, will now be named American Express Presents BST Hyde Park.

Under the agreement, American Express card members will have exclusive pre-sale access to tickets to all of the shows and a range of on-site benefits at the festival.

Paul Samuels, EVP of AEG Global Partnerships, said: “American Express is a valued partner of ours and I’m thrilled that the success of our relationship has expanded to the new signing of our flagship festival. They offer Cardmembers and fans access to the very best events and the addition of American Express Presents BST Hyde Park, will further connect fans to unforgettable live AEG experiences.”

The partnership between AEG and American Express was formed over 15 years ago and has grown into a multi-faceted global partnership with over 100 properties spanning five continents covering venues, sports teams and events including, LA Live, AEG Presents Global Touring, The O2, and, Mercedes-Benz Arena, among many others.

Brandy Sanders, vice-president, global entertainment partnerships & experiences, American Express said: “We’re excited to bring American Express Experiences to the heart of London culture this summer, adding BST Hyde Park as a partner. From first access to the hottest tickets, to truly unforgettable experiences, we enhance the moments that bring our Cardmembers closer to the music and artists they love.”

AEG launched the BST Hyde Park series of concerts in 2013 with a headline performance from the Rolling Stones, and has since welcomed the likes of Taylor Swift, Roger Waters and The Strokes, among many others.