Broadway fans can now search for and buy tickets to see The Phantom of the Opera, the longest-running musical in Broadway history, via Amazon Alexa’s voice control.

The development has been launched by Broadw.ai, an AI platform solution for Broadway shows, as well as via an integration with Amazon Pay and industry ticketing firm Telecharge.

Cameron Mackintosh, the famed Phantom of the Opera producer, said: “I am absolutely thrilled that The Phantom of the Opera is the first Broadway show to create an Amazon Alexa skill.

“Teaming up with Amazon Pay, Telecharge, and Broadw.ai on this forward-thinking technology allows us to further engage with our incredible fan base and be on the forefront of ticketing innovation. From the very beginning of its smashing three decade run, Phantom has been a leader at the box office, and this allows us to continue to lead that charge.”

Broadw.ai, powered by Satisfi Lab’s Answer Engine, also uses text conversation platforms including Facebook messenger and client websites. The platform maintains a flow of real conversation to ensure a seamless experience when responding to guest questions and inquiries.

The AI platform is already implemented with Broadway shows including Ain’t Too Proud, Come From Away, Jagged Little Pill, Moulin Rouge, The Inheritance, Wicked and more.

Micah Hollingworth, co-founder and chief executive of Broadw.ai, added: “We are thrilled to collaborate with The Phantom of the Opera to help create engaging, seamless experiences for their fans. In today’s fast-paced world, it is crucial for shows to have a way to converge and engage with guests instantaneously across multiple communications channels.”

Image: Summ