Estonian fan and ticketing data analytics and marketing optimisation automation startup FanSifter has raised $300,000 in a pre-seed investment round.

FanSifter is a machine learning-powered fan data analytics and performance marketing automation platform that helps music, entertainment, and sports events to sell more tickets.

Its analytics software enables better segmentation, profiling and enriching data of the fanbase and streamlines hyper-personalised communication to these audiences.

Aivar Laan, the founder and chief executive of FanSifter, said: “Events can now launch smarter campaigns by email, text, Facebook or Instagram and deliver more personalised experiences to fans. Everything is end-to-end trackable down to a granular fan profiles’ performance.”

In addition to the funding, FanSifter has become the first Estonian startup to join a leading music tech startups’ accelerator programme, Techstars Music Los Angeles.

The programme is in partnership with member companies Warner Music Group, SONY, Concord, Peloton, AVEX, Bill Silva Entertainment, RecoChoku, Royalty Exchange, Q Prime Management and Entertainment One.

The company will be mentored by a list of global music and tech executives, venture investors and global-scale artists over the course of 13 weeks.