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Spotify offers small insight into direct ticket selling test

Spotify chief financial officer Paul Vogel has offered an insight into the early days of the streaming platform’s ticket selling efforts.

At the recent Evercore ISI Technology Conference, Vogel discussed the revenue streams being explored by Spotify.

The platform introduced a ticket platform in early August for select artists, testing the waters with selling tickets directly to fans.

Pre-sale tickets were made available to fans through the Spotify app and the freshly-launched Spotify Tickets website.

At the conference, Vogel said that early efforts around direct ticket sales had been a hit with artists and that it had also increased the number of listening hours for those artists on Spotify.

Vogel said: “The artists have been thrilled with the pre-sales that we’ve had and our ability to target and sell tickets to their super fans and get that audience engaged.

“What we’ve also seen is when people buy tickets through Spotify, they actually then tend to listen to more of that artist on Spotify as well.”

The CFO did not share how much money Spotify was making from ticket selling, but did speak of the ways to boost average revenue per user for the platform. The company is also looking into audiobooks, with podcasts already proving popular among subscribers and listeners.

Image: Thibault Penin on Unsplash

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