Tixserve confirms Hong Kong Rugby Union partnership

Featured image credit: Waka77/ CC0/ Edited for size

Digital ticket delivery solution Tixserve has confirmed its partnership with Hong Kong Rugby Union (HKRU), which will see digital ticketing used for all HKRU-managed events. 

The Tixserve digital fulfilment solution has been rolled out ahead of the Cathay Pacific/HSBC Hong Kong Sevens tournament, which will take place this weekend, November 4-6. 

The partnership will enable HKRU to know all ticket-holders attending fixtures and comply with local COVID-19 regulations. The tournament is set to welcome local and international fans to the HK7s following a two-year hiatus forced by the pandemic. 

The Tixserve-powered HKRU ticketing app will be used by both local and international fans, to receive their three-day digital passes after purchasing them through HKRU’s ticket-selling platform, TicketFlap. 

Fans will use the digital ticketing app to enter the 40,000-capacity Hong Kong Stadium (pictured) safely and efficiently. Information will be provided on the digital tickets to guide fans through the stadium, while in-app accommodation booking services will also be available for fans to book their stay. 

HKRU also has direct in-app connectivity to fans for key operational messages, real-time content and event marketing to increase engagement. 

Aaron Stockdale, Cathay Pacific/HSBC Hong Kong Sevens tournament director, said: “We are thrilled to be partnering with Tixserve to help us deliver a much more seamless and sustainable digital ticketing solution for our fans, partners, and sponsors. The increased agility a digital platform offers us is very important to the HKRU, as we are always looking to improve customer experience at our signature sporting events.”

All visiting World Rugby Series men’s teams will also utilise Tixserve’s self-service solution to distribute their allocated digital tickets. 

Patrick J Kirby, Tixserve managing director, added: “Following on from our recently announced multi-year partnership with Scottish Rugby, Tixserve is delighted to respond to the digital ticketing requirements of Hong Kong Rugby Union and its major 7s sponsors, Cathay Pacific and HSBC. 

“The partnership with Hong Kong Rugby Union is a significant step for Tixserve towards opening up further new business opportunities in Asia and we are already in discussions with potential clients in that region.”