Adelaide becomes TodayTix’s latest Australian entry

TodayTix has announced its entry into a fifth Australian city after launching in Adelaide ahead of the debut of Cameron Mackintosh’s Mary Poppins.

The ticketing platform for theatre and cultural experiences will debut at the Adelaide Festival Centre with the arrival next month of the production that has already played Melbourne, Sydney and Brisbane.

TodayTix has handled ticketing for Hamilton, Harry Potter and the Cursed Child and Moulin Rouge in Melbourne, Sydney, Brisbane and Perth.

Rachel Nossack, general manager of TodayTix Australia, said: “It is a thrill to be adding another Australian city to our footprint here in Australia. Adelaide is a culturally rich city, with a diverse offering of theatre and cultural experiences. We are excited to again be working with our friends at Michael Cassel Group… It is a gorgeous production that has been enjoyed by audiences of all ages, and our signature lottery will improve accessibility and enable even more people to experience this memorable show.”

TodayTix entered the Australian market in 2019, commencing work with Harry Potter and the Cursed Child in Melbourne.