Watch A Game appointed China’s exclusive hospitality agent for UEFA Euro 2024

The European Championships trophy

Beijing-headquartered Watch A Game Sports Technology has become the exclusive sales agent for UEFA Euro 2024 hospitality packages in China.

The company will offer a variety of deals to individual and corporate customers after being appointed by 2024 Hospitality Experience, which is the official hospitality provider of the competition.

Watch A Game’s customers will be able to choose between several different match options and product categories across the tournament’s 51 matches. These include single match packages, Follow My Team or Venue Series options, and Final Series, which includes all semi-finals and the Euro 2024 final in Berlin. Within those packages, customers can choose their preferred product category – Skybox, Platinum Lounge, Prestige Lounge and Club Lounge.

Tim Steinhaus, managing director at 2024 Hospitality Experience, said: “We are particularly excited to work with Watch A Game Sports Technology as their experience and market access in Greater China fits perfectly with the sales profile that we are developing for UEFA Euro 2024 – a global football mega-event that is hosted in Germany, right in the heart of Europe.”

Frankfurt-headquartered 2024 Hospitality Experience has also appointed Moonline Travel and Trade as exclusive sales agent for Iraq, with Friends by Verhulst as a non-exclusive agent for Belgium and Luxembourg.

It was announced last year that 2024 Hospitality Experience — a joint venture between SportFive and Fortius — will create, promote, sell and deliver unique ticket-inclusive hospitality packages for Euro 2024.