Tickets For Less (TFL), an event distribution company based in Kansas City, has entered into an agreement with Wake Forest Athletics to become the North Carolina university’s exclusive secondary ticketing provider.
Clay Discher, chief revenue officer at TFL, said: “We’re proud to be partnering with a school that has a rich history of success in athletics, demonstrated recently by the baseball team’s run at the Men’s College World Series in Omaha.
“We’re excited to continue working with Wake Forest on enhancing its ticketing strategy as it enters its next phase of growth.”
As part of the multi-year deal, TLF will aid Wake Forest University in managing its ticket inventory across all ticketed sports, assist in generating customer leads, and provide real-time pricing and analytics insights.
Brendan Jones, senior associate athletic director and chief revenue officer at Wake Forest, added: “When looking for a ticketing partner, we wanted to work with a team that would collaborate and evolve with us. TFL’s pricing abilities and strategic guidance set it apart from other secondary market options, and we’re thrilled to be able to leverage its industry expertise as we continue to provide Wake Forest fans with a first-class gameday experience.”
In September 2021, Tickets for Less revealed that it had acquired Ticket Solutions at the end of 2020 for an undisclosed fee.