Arts & Culture

New Jersey’s State Theatre outlines ticket tech overhaul

Featured image credit: New Jersey State Theatre

State Theatre New Jersey, one of the region’s most established cultural institutions, has unveiled plans to modernise its ticketing operations through a new partnership with True Tickets.

The venue, which is the largest performing arts centre in Central New Jersey, will seek to streamline processes and enhance customer engagement and security. Patrons will benefit from new services such as a rules-based ticket sharing functionality, allowing for easy ticket transfers while maintaining venue control and minimising unauthorised resale.

True Tickets’ digital ticket delivery will integrate into State Theatre’s existing systems, with a view to streamlining ticket purchases, management, and engagement.

Howard Levine, vice-president of marketing and guest services at State Theatre New Jersey, said: “True Tickets’ innovative approach to digital ticketing will greatly benefit our patrons and enhance the overall experience at State Theatre. Their commitment to security and customer engagement complements our mission to offer exceptional performances in a state-of-the-art venue.”

Pivotal moment

State Theatre New Jersey, which celebrated its 100th anniversary in December 2021, has welcomed more than six million people since reopening as a non-profit performing arts centre in 1988.

The collaboration marks a significant milestone for True Tickets as it expands its footprint into New Jersey for the first time.

Ken Lesnik, head of business development at True Tickets, said: “Entering the New Jersey market with State Theatre as our inaugural partner is a pivotal moment for True Tickets. Their century-long legacy of delivering top-notch performances resonates with our own vision for transforming how tickets are managed and experienced. Together, we aim to redefine what it means to attend live events securely and effortlessly.”