German Bundesliga 2 football club Fortuna Düsseldorf is gearing up for its three trial games that will give free tickets to fans visiting the 54,600-capacity Merkur Spielarena.
The ‘Fortuna For All’ project was unveiled last season, with the club aiming to offer free admission to all spectators, including season ticket-holders and members, and even away fans.
This season, Fortuna will run a pilot scheme before fully implementing the project over the coming years. The gradual loss of revenue on matchdays will be compensated by greater investment from sponsors.
The club called on sponsors earlier this year to help fund the scheme.
Fortuna then confirmed the three trial matches would be against Kaiserslautern, St. Pauli and Eintrcht Braunschweig, the first of which will be played tomorrow (Saturday).
Chief executive Alexander Jobst told the Bundesliga website: “We want to make it clear what Fortuna Düsseldorf stands for. With ‘Fortuna For All’, we’re doing things differently and breaking new ground.”
Jobst added: “To be able to offer all home matches free of charge, we need more long-term partners. We’re happy about the companies that are already on board, and we’re open to others who want to join us on this extraordinary path.”