SquadUp energised by new private equity owner Performant Capital

Ticketing and event management services provider SquadUp has been acquired by private equity firm Performant Capital.

The deal sees a new owner for the platform whose clients include arts and culinary festivals and branded publications events. Financial details were not released. SquadUp’s clients include Tribeca Film Festival and New York City Wine & Food Festival.

Los Angeles-headquartered SquadUp said it expects to benefit strategically and financially from the input of Performant Capital. The Chicago-based private equity firm has a reputation for investing in and developing SaaS, software, and tech-enabled services companies. Performant said it will continue to look for best-in-class software platforms in the space that would expand the SquadUp offering.

“We are incredibly excited about the road ahead with Performant Capital,” said Willie Litvack, co-founder of SquadUp.

“Performant’s track record in partnering with portfolio companies to accelerate growth, execute innovative product roadmaps, and drive operational excellence speaks for itself, and we are eager to leverage their expertise to meaningfully scale the business to meet the evolving needs of our customers and market.”

SquadUp’s customisation and brand integration

Founded in 2013, SquadUp supplies event management software to over 1,200 event organisers globally. This encompasses more than 10,000 live events annually. Its technology is designed to allow comprehensive customisation and brand integration.

“We are thrilled to welcome SquadUp into our expanding Performant Capital portfolio,” said Michael Ciaglia, partner at Performant Capital.

“This acquisition underscores our commitment to investing in dynamic and mission-critical companies for whom Performant’s unique blend of operational, technology, and investing expertise can unlock significant growth.

“We were quickly drawn to SquadUp’s robust platform and the team’s relentless focus on enhancing the ticket buying experience, both of which set SquadUP apart in a large marketplace.”