AXS to ticket London’s iconic New Year’s Eve firework spectacular

AXS has been announced as the exclusive ticketing partner for the iconic New Year’s Eve fireworks display in London.

The deal sees AXS UK appointed to manage all ticket fulfilment and scanning operations for the Mayor of London’s New Year’s Eve Fireworks. AXS already powers ticketing operations for London events such as BST Hyde Park and All Points East.

Around 100,000 ticket-holders are expected to gather on the banks of the River Thames on December 31. The annual celebration sees ticketholders unite opposite the London Eye for the fireworks and hear the traditional sounds of Big Ben’s chimes welcoming in the new year.

The first tickets for the spectacular will go on sale on Friday (Nov 3).

Chris Lipscomb, managing director of AXS, said: “AXS are proud to announce this exciting new partnership with the London New Year’s Eve celebrations.

“The event is a massive calling card for tourism and entertainment in London and highlights the UK’s cultural achievements on the international stage.

“At AXS we pride ourselves on delivering world class ticketing solutions to some of the best known names in the global events industry, so to be able to work in collaboration with an event as prestigious as the New Year’s Eve celebrations is a great privilege.”