Secret Cinema is targeting a permanent venue in the London borough of Camden and has submitted plans to purchase a location to house its immersive theatre offerings.
The group has asked the local council for permission to develop a site at 180 Arlington Road in Camden, which was most recently used as a bingo hall. The venue originally opened as a 2,742-seat cinema and then split into a cinema and a music hall in the late 1960s.
Secret Cinema has previously produced live, immersive shows such as Dirty Dancing and Stranger Things.
Theatres Trust offered its support to the development and said: “We consider that theatre/entertainment use is compatible with these policy criteria and is closer to the site’s original function.
“This proposal will help further contribute to the strength and diversity of the theatre and cultural offer both within the local area and the wider London market. We are therefore supportive of the granting of planning permission.”
As reported by The Stage, Secret Cinema Group’s planning document to Camden Council said shows would follow a ‘pulse’ format, with tickets available on a time slot basis, meaning the audience would be distributed throughout the day.