Seat Unique partners with Gloucester Rugby, CEO reveals LW Theatres deal

Premiership rugby club Gloucester has appointed Seat Unique to power its online hospitality sales, with fans able to access a range of premium facilities at Kingsholm Stadium.

Supporters will be able to easily browse and purchase hospitality packages for the ongoing 2023-24 season and beyond. Fans will be able to enjoy locally sourced food from the club’s in-house catering team at one of Kingsholm Stadium’s three premium matchday restaurants as part of the hospitality offerings.

“We’re delighted to be partnering with Seat Unique to power our online hospitality sales,” said Gloucester Rugby chief executive Alex Brown. “At Gloucester Rugby, we understand the importance of a smooth customer journey, and our partnership with Seat Unique will elevate every aspect of it. Seat Unique’s 24-hour sales provision will enable our customers to purchase at any time further enhancing the quality of the experience.

“The partnership will also open the door to a wider audience, offering an enhanced opportunity for individuals to enjoy hospitality at Kingsholm.”

Elsewhere, Seat Unique CEO Robin Sherry has revealed a partnership with LW Theatres, marking the company’s first theatre deal.

Seat Unique has become the official premium hospitality for the group, and will launch the collaboration with the Gillian Lynne Theatre on London’s West End. The partnership will also see the introduction of the Seat Unique VIP Lounge at the venue.