CTS Eventim launches The Touring Co with promoter Walter McDonald

Background Image: Aditya Chinchure on Unsplash

CTS Eventim has collaborated with US promoter Walter McDonald (pictured) to form The Touring Co, a boutique live entertainment business.

McDonald has not only been appointed chief executive of the company, but is also a minority stakeholder.

The German ticketing and live entertainment company is hoping the launch of The Touring Co will strengthen its position in the US market.

Earlier today (Monday), the Financial Times reported that CTS Eventim was one of the companies that had expressed interest in acquiring See Tickets from French media group Vivendi.

With the launch of The Touring Co, Eventim Live has now grown its network to 39 promoters globally.

“North America is the largest market in the live entertainment and ticketing business. Increasing the presence and reach of the Eventim Live network in the US market is a crucial component of our ongoing global expansion strategy. We are looking forward to launching an exciting new venture in collaboration with Walter and his team within this industry,” said CTS Eventim CEO Klaus-Peter Schulenberg.

McDonald previously led the touring division at Outback Presents.

“This partnership with CTS Eventim is an incredible opportunity,” McDonald said. “I am thrilled to launch this venture as a new member of the Eventim Live network. I couldn’t be more excited about the extraordinary possibilities ahead, and I have no doubt we are going to build something truly special.”

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