Taylor Swift's Eras Tour has been confirmed as the highest-grossing music tour ever by the Guinness Book of World Records.
The Eras Tour has become the first to surpass $1bn dollars in revenue, according to the famous almanack that celebrates milestones.
The tour, which began in March 2023 and is set to conclude in December 2024 after a total of 151 shows worldwide, has earned $1.04bn (£840m) to date. With roughly 72,000 people in attendance at each concert, and tickets averaging around $238, the tour is grossing over $17m per show.
The Guinness Book of World Records said this breaks the record set by Elton John’s five-year farewell tour which ended earlier this year, bringing in $939m (£749m) over 328 shows.
Swift’s sixth concert tour is in fact so popular that it has earned more than this year’s next two highest-grossing tours – Beyoncé’s and Bruce Springsteen’s – combined.
Beyoncé’s 56-date Renaissance World Tour broke Madonna’s 14-year-old record for the highest-grossing music tour by a female artist, earning $579m between May and October, before The Eras Tour subsequently took the title.
‘Immensely positive reviews’ for Swift
Described by Swift as a journey through all her musical “eras”, each show is over 3.5 hours long with a set list of 44 songs divided into 10 acts.
“It has received immensely positive reviews from critics, who have heaped praise on the production’s concept and quality, as well as Swift’s performances,” said a spokesperson for the Guinness Book of World Records. “Her devoted fanbase, the Swifties, have turned out in full force to see their idol, crashing ticketing sites, selling out hotels, and even causing earthquake-like seismic activity at certain shows, as happened in Seattle in July.”
It has been predicted that the Eras Tour will bring in another $1bn in 2024, bringing its ticketing revenues to more than $2bn.
According to Pollstar, the top 10 rankings on the Worldwide Tours chart for 2023 were Swift, Beyoncé, Bruce Springsteen & The E Street Band, Coldplay, Harry Styles, Morgan Wallen, Ed Sheeran, P!NK, The Weeknd and Drake.
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