TodayTix has announced plans to open a physical shop in London to offer guests last-minute tickets to theatre shows on the West End.
The TodayTix Shop is set to open at Leicester Square tube station, which is right in the heart of London’s theatre district.
Theatregoers will be able to find both West End and Off-West End shows via TodayTix’s self-service kiosks. Should they find themselves in need of inspiration, staff will be on hand to offer suggestions.
The digital ticketing platform traditionally sells tickets via its app. TodayTix also offers Rush and Lottery tickets for West End shows, enabling customers to potentially snap up a bargain.
TodayTix offers tickets for a range of shows, including Wicked at Apollo Victoria Theatre, The Book of Mormon at Prince of Wales Theatre and Back to the Future at Adelphi Theatre.
The shop is due to open later this month.
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