2023 in review – March

Featured Image: EXIT Festival

MLS signs up Ticketmaster

March saw Major League Soccer (MLS) sign a multi-year deal with Ticketmaster, replacing SeatGeek, which had penned a deal in 2016. Each club in the MLS typically sells its own tickets under individual partnership agreements, though at the time Ticketmaster held partnerships with 17 of the 29 MLS clubs.

Europe’s love for K-pop

It was revealed that Europe was K-pop’s fastest growing market. According to non-profit organisation Korea Foundation’s Global Hallyu report, which is published in cooperation with the South Korean Ministry of Foreign Affairs, Europe is home to roughly 13.2 million ‘hallyu’ fans in 2022. 

Countries in Asia and Oceania were still the predominant market for Korean pop culture content – which is also known as ‘hallyu’ – but Europe had seen a 37% increase in K-pop fans compared to 2021.  

Ticketmaster vs The Cure

It was also a busy month for Ticketmaster, after The Cure’s Robert Smith criticised the ticketing platform over its fees. The Live Nation-owned company then offered a partial refund to fans.

Ticketmaster further claimed it would be more transparent with its fees.

NFT tickets

March also saw Exit Festival in Novi Sad, Serbia, extend its deal with Tixbase (formerly known as NFT-TiX). The festival had previously utilised blockchain technology to sell NFT tickets, with the organisers claiming that it was the first event of this size to do so.