Featured Image: @ABBAVoyage
ABBA Voyage brought in £178m (€205m/$226m) in terms of net economic benefit to London in its first year, according to analysis published by research and strategy consultancy Sound Diplomacy and social value consultancy RealWorth.
The digital concert residency in the British capital sees the iconic Swedish pop group – consisting of Björn Ulvaeus, Benny Andersson, Agnetha Fältskog and Anni-Frid Lyngstad – recreated as digital versions of themselves.
As reported by Reuters, the show has already been seen by more than one million people and has generated a total turnover of £322.6m in its first 12 months. ABBA Voyage celebrated its opening night in May 2022.
The virtual concerts are held at the purpose-built ABBA Arena, which can hold roughly 3,000 people. It features LED screens to make the venue seem deeper and roughly 291 speakers to make the sound seem as realistic as possible.
In September, it was reported that the venture raked in roughly £1.6m a week.
The ‘ABBA-tars’ perform around 20 songs during a 90-minute show and are accompanied by a live band.
Earlier this year, it was announced that the ABBA Voyage residency in London would be extended until May 2024.
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