Featured Image: TikTok/CTS Eventim
TikTok and CTS Eventim have announced a new partnership that will see fans able to purchase tickets within the social media video platform.
CTS Eventim is the third ticketing and live entertainment business to sign up with TikTok, with Ticketmaster being the initial guinea pig for the feature before AXS also joined the list.
The ticketing tool will enable artists to market their live dates to fans through videos, with users then able to easily discover tour dates and buy tickets through CTS Eventim from within the TikTok platform.
Fans in Germany will initially be able to purchase tickets from CTS Eventim from within TikTok, before the feature is further rolled out in other markets. Fans elsewhere can still purchase tickets from Ticketmaster through TikTok in over 20 markets, as well as AXS.
“We are very excited to launch this new partnership in Germany, where Eventim holds a strong position in the ticketing market,” said Michael Kümmerle, global music partnership development lead, TikTok.
“We want to give artists the opportunity to promote their live dates and drive ticket sales through great partners like Eventim, and we look forward to bringing this opportunity to artists all over the world in the near future.”
Alexander Ruoff, chief operating officer of CTS Eventim, added: “As a partner to artists and concert promoters in Europe and globally, we’re always looking for ways to enrich our services to them. Artists gain incredible reach through the TikTok platform – so we’re delighted this new partnership will allow them to translate that reach into an effective new marketing channel.
“The new feature from TikTok and CTS Eventim is available now in Germany, with the rollout in other markets set to begin soon.”
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