Premier League club Chelsea is reportedly set to increase ticket prices next season to help combat cost pressures.
Chelsea was one of the only Premier League sides to not raise its general admission prices for the current campaign, with 17 of the 20 clubs opting to increase the cost of season tickets.
At the time, Chelsea said in a statement: “This season has not produced the results that any of us want. We know what we are working towards, but equally we know that will require hard work, determination and commitment. We all want to see Chelsea back where we belong and to share many more winning moments together at Stamford Bridge (pictured).
“Equally, we are acutely aware of the rise in cost-of-living and the impact that has on our supporters. Looking at all of these factors, the Board has decided to freeze GA season tickets for the 2023-24 season.”
The Evening Standard has reported that while no firm decision has been made, there has been an ongoing consultation process with fans through the Fans’ Forum and Fan Advisory Board.
Owners Todd Boehly and private equity company Clearlake are looking to switch up the club’s ticketing strategy after spending more than £1bn (€1.2bn/$1.3bn) across the last three transfer windows.
Chelsea’s general admission season tickets have been frozen since the 2011-12 season, despite matchday costs increasing by 31% since 2018.
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