Asia

Philippines’ HelixPay surpasses targets in first year

Photo by Tony Pham on Unsplash

Photo by Tony Pham on Unsplash

Philippines-based event e-commerce technology provider HelixPay is on track to sell more than 100,000 tickets during its first year of operations.

Launched in early 2023, HelixPay said it is set to process P250m ($4.5m) worth of tickets for events such as concerts, festivals and comedy shows.

HelixPay’s ticketing solution enables fully customisable event websites for its clients with digital payments live from Day 1, including cards and GCash. It offers ticketing solutions like inventory management, interactive seat selection maps, and e-commerce-style vouchers.

“Our key differentiation is that we provide a customer experience that is really customised per client,” HelixPay’s chief executive Andrew Koger said, adding that it has built a technology system and ticketing engine that is customisable and self-service for event producers.

“We essentially build the ‘official event website’ for each event, but they are powered by HelixPay and can be set up in under an hour with no software engineering required.

“Whereas existing local legacy ticketing companies require customers to create an account before purchasing, HelixPay lets customers purchase immediately, which can improve purchase conversion rates by over 50%.”

HelixPay’s overseas plans

HelixPay’s Manila-based team is currently fully focused on the Philippine market as it is seeing double-digit growth for events with a surge in demand for in-person experiences after years of COVID-19 disruptions.

It also plans to bring its ticketing technology to other markets around Southeast Asia like Indonesia, Thailand, and Vietnam, which are seeing a similar surge in the events industry.

Seeing an opportunity to further support event organisers, the ticketing provider has expanded into additional services for events like merch production, on-site payments, marketing solutions, and even on-site internet connectivity with Starlink. The company, which is backed by local investors like Foxmont Capital, as well as international backers from Singapore and the US, has also invested in on-site assistance for clients as it considers client support and strategic account management to be a “core value” proposition.

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