Tech Stack: Anderlecht’s subscription success & more

Anderlecht players salute their fans at Lotto Park

Featured image: RSC Anderlecht

Our weekly tech round-up from the world of ticketing and associated industries…

Anderlecht’s subscription ticketing boost

Belgian football club RSC Anderlecht has identified its subscription offering as the reason for its best ticket sales in years despite a poor season on the pitch.

Anderlecht was the first club in Belgium to introduce a new model that allows supporters to join at any time during the season and become a season ticket holder for a whole year. Starting this season, season ticket holders can also choose to pay monthly — as they are used to from streaming services such as Spotify and Netflix.

Anderlecht said that in 2023, the Lotto Park was completely sold out for 19 of the 22 home games.

RSCA has stopped selling season tickets for this season. The club also wants to offer supporters who can attend less frequently the opportunity to attend matches and experience the atmosphere in the Lotto Park. The club has worked with Roboticket on its subscription model.

The club said: “The monthly subscription plan mainly appeals to a young audience. Season ticket holders aged between 16 and 26 are twice as likely to choose the monthly plan. Supporters also appreciate the evolution of the stadium experience and rate the experience in the Lotto Park with a score of 4.7/5 (December 2023 survey of more than 4,000 abos and ticket holders).”

Scottish FA signs Secutix as official ticketing partner

The Scottish Football Association has agreed a long-term partnership with Secutix, which will act as its official ticketing technology partner for events at Hampden Park.

The collaboration will see the Scottish FA utilise Secutix’s full range of tools – S-360, TixNGo, and S-Pay – and will cover all ticketed events at the stadium including general admissions, hospitality, and debentures.

“We saw for ourselves how good Secutix can be when Hampden Park acted as a host venue for Euro 2020 where Secutix successfully managed all the tournament tickets,” said head of stadium operations for the Scottish FA, Anton Fagan. Read the full story here.

Full Venue attracts new investment

Full Venue, an AI company for the sports and events industry, has secured €2m in investment, allowing it to strengthen the team, develop and implement new solutions and boost internationalisation.

The Portuguese startup has clients in seven markets at a global level and its activity led to a €5.7m revenue for their clients through their smart segments.

The round was led by GED Ventures, with the participation of two Business Angels, José Pinto and Pedro Aguiar. Among the shareholders are also Tiago Monteiro (former F1 driver), Bernardo Novo (CEO SC Fitness), and Fernando Reani (MD Under Armour AUS&NZ).

Full Venue predicts the likelihood of a potential customer making a purchase by collecting data from first-party data digital platforms and directly applying its AI proprietary algorithms. As a result, high performing buying groups and their characteristics are identified, allowing clients to target them across their marketing channels.

Full Venue’s CEO, Tiago Costa Rocha, said: “Our successful Seed Round marks a significant milestone for Full Venue. We are thrilled to have the support of strategic investors and partners who share our vision for reshaping the Sports & Events technology landscape. With our unique approach, integrating AI for audience generation and a focus on simplicity, we are aiming to revolutionize how companies monetize their audiences.”