Broadway Week deals aim to help slow January

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Broadway Week is set to launch tomorrow (Tuesday) with half-price tickets to almost every production available, in a bid to support theatre at a typically difficult time of the year. 

Unlike the promotion’s name suggests, Broadway Week will actually last for three weeks between January 16 and February 4. Theatre-lovers will be able to snap up discounted tickets for more than 20 shows through the two-for-one deal.

An extensive list – almost all Broadway productions currently running – of 23 different shows are taking part in the deal, including favourites such as ‘& Juliet’, ‘Hamilton’, ‘The Lion King’, ‘Six: The Muscial’ and ‘The Book of Mormon’.

For a more exclusive seat, patrons can opt for upgraded seats at $125 (£98/€114) a ticket, plus a service charge, as part of the deal.

Broadway Week is run by New York City Tourism + Conventions and has been offering the deals as part of a twice-yearly programme since 2011.

In the run up to Christmas, Broadway witnessed a surge in grosses, with totals reaching almost $33.5m.

Some 226,167 tickets were sold, with total grosses amounting to $33,479,026, according to trade association The Broadway League.

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