English Premier League club Chelsea has answered questions around its switch to mobile ticketing, following recent meetings with the Fan Advisory Board (FAB).
The club is currently testing mobile tickets on the official Chelsea app for the 2023-24 season, alongside existing means to enter the 40,000-capacity Stamford Bridge, such as season ticket cards and print-at-home tickets.
Chelsea announced the move to offer digital tickets via the app in January. The option will allow season ticket-holders and members, as well as hospitality ticket-holders, to access Stamford Bridge using mobile ticketing.
A select number of fans were also invited to take part in the test phase, with mobile ticketing enabling fans to access and share general admission tickets, as well as Club Chelsea tickets, in one location.
Chelsea noted that testing mobile ticketing while still offering the traditional access routes gives supporters time to adapt. All tickets purchased will be automatically available in the ‘mobile tickets’ section of a fan’s account on the official Chelsea app.
The club added that it recognised that not all supporters will have access to a smartphone, and that it would work with those to find a solution to enter home games at Stamford Bridge.
Additionally, should a supporter lose their device or the phone’s battery dies, supporters will still be able to visit the onsite ticket office.