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With the Nouveau Festival Radio France Occitanie Montpellier given a new lease of life under the direction of Michel Orier, the festival required modern tools to help with organisation.
The new programme features jazz and electronic artists alongside classical music to target a younger and more diverse audience.
Additionally, Radio France brought its own ticketing partner of more than a decade – Secutix – onboard to manage the festival’s ticket sales. Users will now benefit from the introduction of a new, modernised sales site with an optimised display of the seating plan, while organisers will see the development of cross-promotional offers between the event and Radio France. Additionally, organisers will have access to more precise and qualified targeting of audience through data sales, CRM expertise and tools sharing.
“Giving a new impetus to a historic festival by renewing its programming and its audiences, creating synergies between Radio France and the local offer in Montpellier, and opening up the musical perspectives of our listeners are our main objectives,” explained Denis Bretin, secretary general of the department of music and creation at Radio France.
“The introduction of a new, high-performance ticketing system that matches our ambitions for this festival is an integral part of our strategy of openness and innovation.”
Advanced functionalities implemented by Secutix for the 2024 edition include B2C online sales, box office sales, subscription sales, seating plan, access control, reporting and data management, and contact database management.
“The Secutix S-360 tool meets a threefold objective,” said Arnaud Marichez, deputy general secretary in charge of audiences at Radio France. “Commercial – with a growth objective to continue and accelerate revenue gains that began in 2023 – we welcomed more than 55,000 spectators last year, and doubled our sales. The aim now is to consolidate and continue this growth over the coming years. Operational – by proposing management gateways and support between Radio France teams already familiar with the tool, and human – with the introduction of a ticketing system designed to reach a wider and younger audience.”
The 2024 edition of the festival will take place from 08 Jul – 20 July.
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