Seat Unique has been named as the official premium ticket and hospitality partner of the Newcastle Falcons in a multi-year deal.
The collaboration marks Seat Unique’s sixth with Premiership Rugby teams, after deals with Gloucester, Harlequins, Leicester Tigers, Northampton Saints and Saracens.
“On behalf of Newcastle Falcons, I’m very happy to share our excitement on our entering into a commercial relationship with Seat Unique. We have been looking for a new digital platform to support our valued hospitality clients for a while with the aim to elevate our service,” said Newcastle Falcons commercial director Rebecca Thompson.
“Seat Unique’s reputation for innovation and putting the fan experience first is well-known and aligns perfectly with our own ethos and values. We pride ourselves on providing top-quality hospitality experiences and believe that being able to seamlessly book hospitality online will be a game changer for both the club and our guests.”
As a result of the partnership, Seat Unique will now exclusively operate the sale of all the club’s hospitality facilities including the premier club, international suite, street eats, president’s lounge and private boxes.
The company will also provide a new online sales platform which is claimed to make bookings more accessible and easier than ever.
“We are delighted to partner with Newcastle Falcons as its Official Premium Ticket & Hospitality Partner,” said Seat Unique chief executive Robin Sherry.
“This collaboration not only expands our footprint within Rugby Union but also highlights our dedication to providing fans with unparalleled live event experiences. As the experience economy continues to gain momentum, we look forward to working with Newcastle Falcons to set new standards for premium hospitality and experiences.”
Newcastle Falcons is one of four clubs – along with fellow Seat Unique partners Gloucester, Leicester Tigers, and Northampton Saints – that is currently in talks with Saudi Arabia’s Public Investment Fund for a combined £60m ($75m/€70m) investment.