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Sports

CONMEBOL appoints Beyond Hospitality for this year’s Copa América

Featured Image: Cristian Tarzi on Unsplash

Beyond Hospitality has been appointed by South America’s continental football governing body Confederación Sudamericana de Fútbol (CONMEBOL) to deliver and sell a ticket-inclusive hospitality programme for the Copa América USA 2024 tournament. 

The regional competition will run from June 20 to July 14 across 14 stadiums in 10 states, with the opening game taking place at Atlanta’s Mercedes-Benz Stadium and the final scheduled for Miami’s Hard Rock Stadium.

Further venues picked to stage games include Allegiant Stadium in Las Vegas, Children’s Mercy Park in Kansas City, Levi’s Stadium in Santa Clara, NRG Stadium in Houston and more.

Official hospitality packages will be available in three tiers, with products ranging from casual and convenient in Club Copa, to the more luxurious Insignia Lounge experience. Sales are slated to begin this month.

Additionally, all hospitality packages are inclusive of a match ticket, as well as a complimentary food and beverage service.

Participating teams include the 10 member nations of CONMEBOL – Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela – as well as six from Concacaf (Confederation of North, Central America and Caribbean Association Football). This includes the hosts USA, Jamaica, Mexico and Panama, with two qualifying rounds remaining.

“We’re honoured to be entrusted by CONMEBOL to deliver a fantastic Official Hospitality program for the hugely anticipated Copa América USA 2024,” said Beyond Hospitality executive chairman Jaime Byrom. “This is one of the most prestigious and historic events in world football, and Beyond Hospitality is excited to offer clients top-tier hospitality experiences.”

Juan Roa, commercial and marketing director at CONMEBOL, added: “We believe that this alliance with Beyond will deliver an unforgettable experience for all football fans that are willing to live all of the passion, excitement at the oldest team tournament.”