Featured Image: LIV Golf/AEG Presents
LIV Golf and AEG Presents have today (Tuesday) revealed a collaboration that will boost the fan experience across the golf tour’s global events.
The live entertainment company and its subsidiary Concerts West have been charged with producing live concerts for LIV Golf events, as well as the booking of international artists.
Since the launch of the LIV Golf Invitational Series in 2022 and the LIV Golf League last year, a number of acts including Tiësto, Nelly, Alesso and Zac Brown Band have entertained guests.
Beginning this spring, AEG Presents and Concerts West will book acts and produce concerts for LIV Golf tournaments around the globe. The two companies will assist with talent booking, artist management, show and venue planning, creative development and technical production.
“We couldn’t be more thrilled to join forces with LIV Golf to bring world-class entertainment to this exciting new golf league,” said Mark Norman, senior vice-president of global touring of Concerts West.
“This felt like such a natural fit for us, and to sit right at the intersection of sports and music will enable us to super serve an audience that’s looking for an elevated experience at LIV Golf events and tournaments.”
The 2024 season of LIV Golf kicked off in early February with LIV Golf Mayakoba at El Camaleon Golf Course in Mexico. This event featured a live performance from electronic duo, The Chainsmokers.
Additionally, LIV Golf Las Vegas featured a mid-play performance from Gryffin, who also went to perform for fans at LIV Golf Hong Kong earlier this month.
“LIV Golf is proud to partner with AEG Presents, one of the biggest live entertainment companies in the world,” said LIV Golf commissioner and chief executive Greg Norman.
“Global leaders in sports, entertainment and technology are embracing LIV Golf and recognising how our game-changing league is connecting the sport with new audiences. Through this partnership, the league’s fan-friendly tournament experiences and ‘Golf, But Louder’ ethos will reach new levels of excitement as we deliver even more value for fans in 2024 and beyond.”
LIV Golf Miami will take place from April 5-7, and will feature a live performance from artist Akon.
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