Las Vegas Raiders, Allegiant Stadium renew with Ticketmaster 

Featured Image: David Lusvardi on Unsplash

The Las Vegas Raiders and Allegiant Stadium (pictured) have extended their partnership with Ticketmaster, building on the recently launched Raiders + Allegiant Stadium app. 

Powered by Ticketmaster Ignite, fans of the National Football League (NFL) team can purchase verified game tickets, as well as passes for live events at the 65,000-capacity stadium. Additionally, users are able to access venue information and enjoy exclusive content, while flexible tools such as ‘Virtual Venue’ allow fans to see the view from seats before purchase.

Users of the Raiders + Allegiant Stadium app will also benefit from personalised offers like upgrades and event alerts.

Allegiant Stadium hosted February’s Super Bowl LVIII, and will also host the Rolling Stones on May 11, Copa America 2024 from June 26 to July 6, as well as Morgan Waller on August 8-9. Further acts scheduled include P!NK on September 13 and Billy Joel & Sting on November 9, with all tickets available through Ticketmaster.

“Ticketmaster’s philosophy of innovation powers the best possible Allegiant Stadium experience, from ticket purchase, to entry, to the event itself,” said Las Vegas Raiders chief sales officer Qiava Martinez.

“We’re thrilled to extend our partnership and continue serving fans with access to the top ticketing platform.”

Both the team and the venue will continue to utilise Ticketmaster’s fan and live event intelligence capabilities, including LiveAnalytics, in their targeted marketing, sales and engagement efforts.

“Allegiant Stadium and the Las Vegas Raiders share our commitment to providing the best experiences for fans, from their moment of discovery to long after the event is over,” added Ticketmaster executive vice-president and co-head of sports Clay Luter.

“We’re excited to build upon our successful partnership and take the fan experience to the next level.”