Featured Image: Photo by Aleksandr Popov on Unsplash
New Zealand ticketing company Eventfinda has launched a new ticketing model in Australia called TixSuite that provides ticketing software via subscription.
TixSuite’s system sells subscriptions to its proprietary software, giving venues, promoters, and event organisers control over their ticketing.
There are no per-ticket fees charged to customers or event organisers, and users can choose to charge a booking fee or not.
The fee is completely up to the organiser and whatever is chosen, they get to keep the full amount to give them control over all customer revenue streams.
“For too long venues and promoters in Australia have been at the behest of an outdated ticketing model and legacy ticketing services, which leaves them with little or no control over fees or cash flow,” said Eventfinda chief executive James McGlinn.
“Venues and promoters are forced to deal with legacy ticketing services that don’t allow them to collect revenue upfront, and force them to pass on ‘junk fees’ charged to ticket purchasers.
“TixSuite has been designed with the express purpose of putting control back in the hands of those running events, through a straightforward subscription model. For those that choose to charge fees, venues and promoters can communicate to ticket buyers exactly what that fee will be used for – whether that be for venue upgrades, collecting donations for charity, or anything in between.”
Typically, ticketing platforms hold money from ticket sales until after the event which stalls cash flow for the event organisers.
TixSuite aims to enable users to collect 100% of their ticketing revenue up front, therefore removing a possible financial hurdle.
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