Arts & Culture

Collaboration to bring more theatre and experiences to the Middle East

Featured Image: PCI’s Just My Imagination

Prestige Chameleon International (PCI), a theatre production and promotion company based in the UK, has partnered with UAE concert promoter MAC Global to bring more live event experiences to the Middle East. 

The collaboration will see further choices brought in from London’s West End and touring productions from regional theatres in the UK.

PCI has produced and toured over 2,000 shows in more than 35 countries, including the United Arab Emirates. For example, last year PCI’s touring production of ‘The UK Pink Floyd Experience’ sold more than 6,000 tickets in Dubai.

MAC Global, which is part of Sony Music Entertainment, has held a number of discussions with venue partners across the MENA (Middle East and North Africa) region, including the UAE, Bahrain, Oman, Qatar, Saudi Arabia and Egypt.

“Our new alliance with MAC Global and Sony in the Middle East is very exciting. Their stature as one of the region’s largest music promoters aligns seamlessly with our vision for expansion into vibrant cultural hubs like Dubai, Abu Dhabi, and Saudi Arabia,” said Ross Mills, director of Prestige Chameleon International.

PCI boasts a portfolio of more than 40 productions including ‘Fairytale Of New York’, ‘Carole – The Music Of Carole King’ and more.

Rob McIntosh, co-founder of MAC Global added. “We are very pleased to work with PCI. This collaboration underscores our commitment to bringing a broad spectrum of entertainment offerings to the Middle East and is a welcome addition to the MAC Global / Sony Music Entertainment portfolio.”