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Full-service agency Absolut Sport has expanded its deal with CONMEBOL to become the official travel partner for Copa America USA.
Absolut is already an official partner of the South American football federation for travel packages for the upcoming CONMEBOL Libertadores Final and the CONMEBOL Sudamericana Final.
The US is set to host the football tournament from June 20 to July 14, with 16 men’s international teams competing across 14 host cities.
Fans will have access to exclusive ticket-inclusive packages for any game of their choosing.
“Sharing the unstoppable passion for live sporting events, Absolut Sport’s global team is honoured by the continued trust of CONMEBOL,” said Dennis Schreiner, founder and chief executive of Absolut Sport.
“Becoming the official fan travel partner of CONMEBOL Copa America USA 2024 propels our visions into an exciting new mission, embodying the spirit of ‘Living it’ to its fullest. The timing is perfect to share this fantastic news with the world while also gearing up for the FIFA Club World Cup 2025 in the US and FIFA World Cup 2026 in the US, Mexico and Canada. We look forward to creating unforgettable memories.”
Emilio Roa, commercial and marketing director of CONMEBOL, added: “Having an agency with the expertise of Absolut Sport focused on creating products aimed at the portion of fans interested in an experience beyond matchday aligns with CONMEBOL’s strategic pillars, which involve putting the fan at the centre of the business strategy.
“We also have a great concern with combating piracy, and establishing a clear path for fans who want to travel to the tournament is, first and foremost, protecting the fan experience.”
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