The Rock in Rio 2017 festival has announced StubHub as an international ticketing partner for the 18th edition of the event.
The Brazilian festival will take place at Barra Olympic Park in Rio de Janeiro from September 15-17 and 21-24.
StubHub will use its global reach to provide easy and secure access to festival-goers outside Brazil. Tickets went on sale on April 6 with consumers able to purchase Rock in Rio passes in their own language and currency.
“StubHub connects people to inspiring experiences, and as the international ticketing partner for Rock in Rio, we will offer international fans an innovative, easy-to-use, secure platform to purchase their tickets to one the world’s most dynamic music festivals,” said Ricardo Noryo, StubHub’s director of partnerships in Latin America.
“Since the 2013 edition of Rock in Rio, Rio de Janeiro, we have seen international ticket sales to events in Brazil more than double and we may be looking forward to the most global edition of Rock in Rio to date.”
The 2017 line-up includes major acts such as Lady Gaga, Bon Jovi, Maroon 5, Justin Timberlake, Guns N’ Roses, The Who, Red Hot Chili Peppers, and several others.
“At Rock in Rio, we strive for a line-up composed of the biggest music acts worldwide, and each year we are seeing a growing number of international attendees at the event,” said Roberta Medina, Rock in Rio executive vice-president. “Therefore, we chose StubHub as we want fans anywhere in the world to have the best possible experience buying their tickets for the event.”
StubHub’s recent integration with Ticketbis has expanded its presence in Europe and Latin America, which is operational in 48 countries.
The partnership with Rock in Rio follows recently-announced agreements with Major League Baseball’s Los Angeles Angels and Toronto Blue Jays, Mexico’s Tijuana Xolos football club, the Singapore Rugby 7s and the Brazil national rugby union team.