Industry News

Premier Tickets sail away with America’s Cup deal

Bermuda-based Premier Tickets, which operates the platform, has been appointed as the official ticketing services supplier of the 35th America’s Cup sailing event.

The next edition of the oldest trophy in international sport will take place in Bermuda from May 26 to June 27.

A dedicated America’s Cup Village is being constructed in Bermuda’s Royal Naval Dockyard for the event, and tickets to the village will be available through the website, which is being supported by Premier Tickets.

The tickets will give spectators access to the village, as well as grandstand seats and bars.

“This is a great sporting event, not only for sailors but also for our island and community,” Premier Tickets business manager Natalie Sannemalm said.

“It’s great to that the America’s Cup Event Authority has chosen to support a local company and we are excited to showcase our services to this global market and to see what the 35th America’s Cup has in store.”

Dan Barnett, chief commercial Officer of the America’s Cup, added: “There was only one choice for us when it came to who to partner with to deliver our ticket sales and customer service solution and that was Premier Tickets. They have the infrastructure, knowledge and experience to help us deliver a world-class sports event, and to engage both Bermudian ticket buyers, and those travelling to Bermuda from abroad for what will be the greatest race on water.”