Industry News

TodayTix theatre start-up reaches $100m in sales

TodayTix, the international theatre-ticketing platform, has surpassed the $100m (£77.0m/€91.5m) mark in sales since launching in 2013.

The company has amassed partnerships with more than 450 theatre institutions globally, expanding rapidly to 10 regions across the US and the UK.

“Reaching over $100m in sales is an incredible milestone that underscores the growing demand for seamless access to theatre,” said Merritt Baer, chief executive and co-founder of TodayTix.

“We’re thrilled to have helped nearly three million customers access the best shows in their cities, and look forward to further connecting with culture enthusiasts through our fresh visual identity.”

TodayTix is the first and currently the only free mobile app for iOS and Android in the theatre market, upending the $50bn yearly global industry. The firm also launched the first mobile lotteries on Broadway in New York and the West End in London.

Additionally, TodayTix has unveiled its new visual identity, which includes a new brand logo, creative assets and the brand’s new photo-shoot with Glee star Darren Criss, Hamilton cast member Ariana DeBose, along with up-and-coming actors such as Miss Saigon’s Eva Noblezada and 15-year-old actress and singer Sophia Anne Caruso.

Also, the new mobile app features allow customers to purchase tickets up to 30 days in advance and up to one hour before the show. The new “Discover” recommendation feature has been launched in New York and London to help uncover the show that’s right for the customer based on their interests.

“Bonded by a deep appreciation of the arts, we set out to reintroduce theatre to our fellow millennials. Our new visual identity, developed by some of the minds behind our generation’s beloved brands including Shake Shack, Sweetgreen, Warby Parker and Saturdays NYC, continues to push the envelope of creative expression,” said Brian Fenty, co-founder of TodayTix.

“Whether you’re interested in fashion, photography, movement or literature, culture lovers of all ages and interests now have even better access to what they love most – great shows at great prices.”

Additionally, TodayTix’s successful launch of the “Broadway Backstory” podcast in partnership with People’s Patrick Hinds has surpassed over 100,000 downloads in just three months.