A Cardiff club has become the first venue in Wales to adopt a mobile-first strategy after teaming up with ticket and event discovery app Dice.
Clwb Ifor Bach will offer “tout-proof” tickets that can be sold and exchanged through Dice in an effort to tackle the issues event organisers face with tickets ending up on the secondary market.
According to Music Week, Russ Tannen, Dice head of music, said: “Like our recent partnerships with venues across the UK, we’re really excited to partner with Clwb Ifor Bach as our first venue in Wales. Clwb Ifor Bach brings forward thinking artists to Cardiff, they are committed to making the fan experience the priority and keeping touts out.”
Through the partnership with Dice, music fans will be able to get refunds on unwanted tickets right up until doors open. They will also be able to transfer tickets to others from their smartphones.
In addition, the integration with the ticketing app means that those who are looking for a ticket can join a waiting list for any returns that come through. Both the venue and Dice believe this makes the tickets “tout proof”.
“Working with Dice felt like a natural fit for us, our mutual belief in putting fans first made it an easy decision”, said Clwb Ifor Bach boss Guto Brychan.
“Digital ticketing is the future of the music industry and using Dice means we can provide tickets in a safe and easy to use format for our gig goers. We’re excited to be working with Dice and look forward to building the partnership in the future”.
Tickets acquired via Dice, which launched in September 2014, cannot be resold through secondary agents, as patrons must show the ticket on the app on their mobile on entry.