Event organisers now have the opportunity to offer a fair, transparent and secure e-ticket resale solution to their fans. The Tickething resale API is ready to handle the secure exchange of any kind of e-ticket. On top on that the possibility of reselling of already personalised tickets (including names, email addresses and personal ID number) makes it even more safe – for both fans and the event organisers.
Removing the risk
The increasing number of live events selling-out within days has resulted in significant increases in fan-to-fan resale activities, especially in Europe and the Americas. While there are many benefits of “no-shows“ reselling their tickets to friends, family and even other fans – there are plenty of risks involved regarding ticket resale activities.
The three most commonly mentioned risks associated with the secondary ticket market are:
- counterfeit tickets or the very same print at home tickets being resold several times;
- Additionally, professional ticket touts are known for purchasing hundreds of tickets on the primary markets with the intention of directly reselling them to fans at highly inflated prices;
- Aside from the obvious inflationary effects of touting activities, the entire industry suffers as the fans who are spending huge sums on live event tickets will, as a direct result, have less disposable income for other event tickets, merchandise or additional products/services.
Transparent fan-to-fan resale marketplace
With the aim allowing rights-owners to control their secondary market – while at the same time enabling real fans to buy and sell their tickets safely and transparently – Tickething has established an online ticket marketplace for real fans.
The marketplace has been built around transparency, making sure the buyer knows who the seller is, what ticket category he or she is buying and what the original price of each ticket was.
On the other hand, Tickething offers a plug-and-play API solution that can be connected to any primary ticketing system in no time. Once the API connection is set up, Tickething makes sure that the validity of every listing gets checked before the ads become publicly available.
Once a ticket is sold the original tickets are invalidated via the API and the buyer receives a new unique e-ticket. As a result, there is no more risk of showing up at the event and not getting in anymore.
Resale controlled by the rights owners
Meanwhile, the event organisers have full control over the resale activities via the API and can set their own resale rules according to their wishes – whether it be face value-only resale, quantity limitations, price capping or even disabling resale until the event is sold out. Organisers are able to dig into resale data – offering valuable insights into future pricing decisions.
Furthermore, Tickething partnered with credit card fraud detection professionals using artificial intelligence (AI) technology ensuring the detection of fraudulent transactions before they even occur. This security feature ensures that credit card fraudster cannot profit from the secure and transparent ticket resale environment enabled by Tickething’s API solution.
Tickething is not just fan-friendly but also an event-friendly marketplace. As part of their ‘Control Your Secondary Ticket Market’ campaign the company is inviting event organizers all over Europe to join their API solution in order to offer a fair and transparent resale opportunity for the real fans.
In case you would be interested in more, contact the team directly at partnerships@tickething.com or visit Tickething here.
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