Championship football club Queens Park Rangers has signed QRails as its technology partner and launched its QPR Pay multi-payment solution at its Loftus Road home stadium.
Under the agreement, QRail has integrated with the club’s mobile app to provide real-time payments, venue access and a loyalty solution.
The financial technology firm, which offers integrated processing and programme management services, is working with the team to launch the first multi-payment, real-time solution offered by any professional football club to its supporters.
QRails’ MasterCard-branded payment solution will be integrated with the stadium’s venue access system, the club’s existing loyalty program, QPRCash, Apple Pay and Google Pay to provide mobility, convenience, and top user experience.
“We’re excited to give our season ticket holders and members the opportunity to use their season ticket, membership card or the club app to earn QPRCash on all transactions, wherever MasterCard is accepted,” said Euan Inglis, commercial director of QPR.
“The QRails real-time payment solution is a very innovative product and is digital first in the football sector. It is exceptionally easy for fans to use and opens up an exciting new channel for the club and our sponsors to engage to our supporters.”
Naseer Nasim, chief executive of QRails, said: “QRails offers sports clubs a unique combination of cloud-based payment processing and an API-friendly platform that makes it easy to integrate with their existing systems.
“QPR was quick to see how they can leverage our technology to improve customer engagement. We are thrilled to have QPR as our first professional football club client and look forward to working with them to exploit our platform’s full potential.”