Former chairman of Alibaba Music Song Ke has been appointed to the same role at Live Nation China to guide the overall business in the country.

As chairman of the entertainment giant, Song Ke will focus primarily on domestic artist touring, artist management and venues.

Alan Ridgeway, chairman of Live Nation Asia Pacific, said: “We have made great inroads into China over the last few years by building up our international touring volumes, especially at the club and theatre level, and introducing both EDC and Creamfields festivals to multiple cities across China.

“Song Ke’s vast experience in the Chinese music industry will now help propel our business forward into the domestic artist touring business and other growth areas.”

The executive also founded Rye Music, one of China’s biggest labels and spent time as head of Warner Music Group (China), before founding Taihe Rye Music in 2004 where he worked with some of the biggest names in C-pop.

He is also the current chairman of the China Music Industry Committee (CMIC).

“China is a rapidly growing live entertainment market, and Live Nation with its expertise and international know-how is already contributing to the country’s live music ecosystem,” Song Ke said. “I look forward to helping Live Nation strengthen its core business and expand into new areas and opportunities.”

Image: Live Nation