TEG has inked a deal to take live shows featuring 3D animated family cartoon favourite Masha and the Bear around the world.

Animaccord, the licensing company and studio behind the cartoon, confirmed a three-year licensing deal with TEG Life Like Touring, which develops and produces family entertainment shows around Australia and the world.

TEG Life Like Touring will bring Masha and the Bear live shows to Western and Central Europe in 2020 and to North America in 2021.

Anton Berezin, managing director, TEG Life Like Touring, said: “We are delighted with the opportunity to take the hugely popular and enchanting Masha and the Bear Live Shows to new audiences around the world.

“We take immense pride in being entrusted by the brand owners to enhance the standing of this fabulous family show. Our true reward will be to see the joy in so many faces in the audiences.”

TEG Life Like Touring is part of TEG, Asia Pacific’s leading Ticketing, Live Entertainment and Data Analytics company. In partnership with Warner Bros, Nickelodeon, ABC Australia, Sesame Street and the Cartoon Network, Life Like Touring brings TV favourites to life in stage shows, including Paw Patrol and Peppa Pig.

Masha and the Bear is broadcast in over 100 countries and has attracted 48 billion views on YouTube worldwide.

Vladimir Valiev, Animaccord’s chief operation officer, said: “Working closely with TEG Life Like Touring, who share our unique and high standard approach, will ensure that the Masha and the Bear Live Show is a special family experience full of warm memories and joy for kids and their parents all over the world.”