Live Nation has continued its expansion across Asia after acquiring Malaysian live event promoter PR Worldwide.

PR Worldwide has been instrumental in the establishment of the Malaysian live entertainment industry and is one of the most prominent live events businesses in the Asia Pacific region.

The Malaysian company has a long-standing relationship with Live Nation, having partnered with the company on tours in the past for Bruno Mars, Lewis Capaldi, Why Don’t We, LANY, Jim Jeffries and Charlie Puth.

Paul Antonio, president, Live Nation Asia & Middle East, said: “Asia continues to be an extremely important region for growth and opportunity for Live Nation. By joining forces with PR Worldwide we are excited to add yet another market to our Asia Pacific network which enables us to become the leading international concert promoter in Malaysia.

“It is our pleasure to welcome Para Rajagopal and his team to the family and we look forward to working with them to service artists and offer unforgettable live experiences to fans across the region.”

PR Worldwide is responsible for bringing acts such as Ed Sheeran, Mariah Carey, Imagine Dragons, Russell Peters and Shawn Mendes, as well as family brand Disney On Ice to the region.

Live Nation has offices in Shanghai, Hong Kong, Tokyo, Seoul, Singapore, Taipei, Bangkok, Melbourne, Sydney, Brisbane and Auckland. Earlier this year, the company announced its expansion to Singapore by acquiring leading promoter One Production and also made significant senior appointments to its growing business in China.

Para Rajagopal, founder and chief executive of PR Worldwide, said: “We are extremely proud to be taking our long-standing relationship with Live Nation to the next level. It gives us a unique opportunity to continue PR Worldwide’s 20-year commitment to the development of the Malaysian live entertainment industry.

“Together, we can strengthen Malaysia as one of the major live entertainment destinations while giving both artists and fans the very best live experiences.”

This week, Live Nation Asia launched Live Nation Connects, a new creative marketing agency to connect brands to fans across Asia.