Streaming giant DAZN launches in-app sports ticketing marketplace

DAZN streams NFL games around the world

Sports streaming giant DAZN is to integrate a ticketing marketplace into its app, which broadcasts Premier League, NFL and Formula 1 around the world.

Through a strategic partnership with Daimani, the new ticketing marketplace will initially launch later this summer in the UK, Germany, Italy and Spain with a range of ticket-inclusive hospitality packages. UEFA Euro 2024 and Rugby World Cup 2023 are among the events that will feature.

The ticketing marketplace will be rolled out globally in the future, with a focus on selling tickets to sports leagues and events for which DAZN holds the broadcasts rights. DAZN said features to be added include deeper integration through a shared wallet, one-click purchasing and personalised user journeys whereby individual fans are served relevant events, targeted promotions and special offers for their team’s matches.

DAZN Group chief executive Shay Segev said: “The sports entertainment space is extremely fragmented with a growing number of apps and content owners.

“DAZN is building a frictionless super app for sports fans – a single destination platform where they can enjoy the live game and access the full range of sports related products and services on one app, with one account and one wallet to watch, play, chat, transact and bet.

“Partnering with Daimani marks our entrance into the ticketing business; it is great for us and, more importantly, great for our customers.”

As part of the deal, DAZN has the option to acquire equity in Zurich-based hospitality specialist Daimani.

“For us, this is a perfect opportunity: the partnership provides an end-to-end solution for sports consumers, by creating an intuitive, customer-friendly pathway to everything related to live events,” said Max Mueller, Daimani’s chief executive.

“It favours Daimani’s mission to make events more accessible to fans and consumers – at their fingertip.”

DAZN is a leading sports streaming service in Italy, Spain, Germany, Belgium, Portugal, Japan, Taiwan, Canada, the US and UK. Its portfolio includes top-flight football from the world’s most popular competitions – Bundesliga, English Premier League, LaLiga, Serie A and the UEFA Champions League – in addition to Formula 1, NFL, NBA, MotoGP and the UFC. DAZN is the only place for fans around the world to watch every NFL match outside North America.