EventsPass has outlined its vision and a new leadership structure to aid its next stage of growth.
The company provides tools and services for event organisers to quickly launch complex ticketing and registration systems, help grow audiences and revenue, and generate leads.
Its initial growth has enabled EventsPass to expand its offering. Software features include flexibility for new ticketing types and promotional codes, easily shared exhibitor guest tickets and proprietary registration flow. Further lead generation and business intelligence dashboards also aid event organisers with growth and success.
Melissa Ooi has been appointed chief operating officer to lead this next stage of growth. Ooi initially joined EventsPass last year as executive vice-president of US operations.
EventsPass has also recently attracted financial backing to support its growth plans.
“We have confidence behind us along with financial backing to grow,” said EventsPass chief executive Adam Blakney.
“We are only accepting investment interests where and when it makes sense. EventsPass is prioritising who we serve, taking our company specifically into a place where the software is a strong tool for selling more tickets and our people are taking a front seat to support client success.”