Leap Event Technology becomes new identity for Patron

Image: Leap Event Technology

Patron Technology has rebranded as Leap Event Technology, stating the move of unifying its various offerings under a centralised brand will make the scope of its services “more apparent” to the marketplace.

Having launched in 2017, the company offers thousands of worldwide clients an all-in-one live event solution built through developing, acquiring, and integrating a suite of solutions for fan-centric data management, ticketing, mobile apps, payment services, and attendee engagement.

Leap’s suite of unified solutions includes ticketing products like ShowClix, GrowTix, and Ticketleap; performing arts CRM PatronManager; entertainment marketing solution Fan Interactive; and mobile app software Greencopper.

For now, the company said its existing clients should not expect any operational changes regarding their contracts, tools, and services as they currently use them. Existing names for individual Leap products and solutions will remain the same for the time being, with the Leap branding eventually extending across, and replacing, the sub-brands in the coming months.

“Our mission is to empower our clients to expand and elevate how attendees experience events,” said Marc Jenkins, CEO of Leap.

“Transforming Patron Technology into Leap Event Technology signifies a huge step in advancing that mission. Our unified approach, enabling organisers to manage events from start to finish with just one technology vendor, also means that valuable data is no longer being left uncaptured.

“Leap, as a company, represents an elevation of the overall event experience by capturing and acting on this data, all in one place.”

Michael Marty, president of Leap, added: “We’ve spent the last several years acquiring companies and building out an unmatched tech solution fit for the world’s best events. Shifting the focus from the individual sub-brands and unifying everything we offer under this new Leap branding makes the scope of what we bring to the table more apparent.

“While the name ‘Leap’ will become more recognisable than ‘Patron Technology’ ever was, our commitment to helping our clients take centre stage in creating unforgettable experiences will never waver.”

The rebranding comes after Patron in January acquired Fan Interactive Marketing, a fan engagement and data-driven marketing solutions provider.