#TBF24: Drip pricing, mega events and the grassroots levy under discussion

Images: Paul Heyes

Ethical ticketing, technology and mega events were among the discussion points during a busy conference programme at the 2024 TheTicketingBusiness Forum at Emirates Old Trafford in Manchester.

Representatives from sports, entertainment and arts bodies, venues, and major ticketing operators and suppliers were among those who participated in panel sessions, keynotes and presentations.

Some of the world’s greatest sports and entertainment events were represented and discussed in a session dedicated to mega events. Shah-Zeib Ahmed, a veteran of several FIFA World Cups, moderated a panel looking at the future of these sports events, concerts and festivals.

FIFA’s Ticketing Product Management Team Lead, Karol Checinski, looked ahead to the challenges of the 2026 World Cup in the US, Canada and Mexico, where a ticketing strategy is being developed for three different host nations. Consultant Billy Partridge brought his experience from the 2023 Eurovision in Liverpool, where organisers had just a matter of months to plan for what was effectively a multi-day music festival.

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