Attractions & Experiences

Connect&GO targets French growth following major leisure parks deal

Cobac Park

Featured image credit: Looping Group

Connect&GO has announced a focus on French expansion following a major new partnership with theme park operator Looping Group.

The tech and RFID solutions developer’s systems will be deployed in five more Looping Group parks in France, including two of the largest in the country. This is in addition to Connect&GO’s deployment at Looping Group’s Cobac Parc and Aquarium St-Malo parks last year.

Connect&GO said the expanded Looping Group deal represents a major springboard for the development of the company in France and Europe. As part of this expansion, Connect&GO plans to allocate substantial funds for this investment, notably by making strategic hires to support its growth and its commitment to both the French market and the broader European market.

Connect&GO’s solutions are now being deployed at eight parks in France.

“For years, the French market has been looking for an innovative technological supplier offering a complete solution, capable of meeting the diverse needs of leisure parks,” said Dominic Gagnon, chief executive of Connect&GO.

“With our technological expertise, capacity for innovation and in-depth understanding of the needs of leisure parks, Connect&GO is determined to fill this void and challenge the incumbent players who have dominated the sector for decades. To do this, we have invested significant resources to adapt our product to the specificities of the French market.”

Visitor satisfaction

Welcoming approximately 6.2 million visitors per year, Looping Group is one of Europe’s leading owners and operators of regional theme parks, water parks, aquariums and wildlife parks.

It will utilise multiple Connect&GO functionalities including B2B sales, CRM, marketing automation, online and on-site ticketing, access control, cashless payments, smart wearables, business intelligence, artificial intelligence features, self-service kiosks and other features.

Anne-Lise Vergnory, Looping Group’s sales and marketing director, said: “With customer experience and visitor satisfaction at the heart of our strategy, having an efficient ticketing system is key. Connect&GO listened to our needs and helped us address our challenges.

“We worked hand-in-hand to have a solution that now makes the operator and customer journey smoother. The results of our POC were positive: our teams and our visitors were satisfied! We are therefore delighted to deploy the solution in seven of our group’s parks.”