Attractions & Experiences

Tech start-up Lovetovisit experiences successful first year

Featured Image Alice (left) and Georgia (right) Aubrey

Tech start-up and domestic tourism platform, Lovetovisit, has ended its first year of business with a trading revenue of £4m (€4.7m/$5m). 

The platform allows UK-based tourist attractions to sell tickets, and advertises over 2,700 bookable events to more than 200,000 regular users.

Based in London and Cardiff, the business works with the UK’s domestic tourism sector to support those looking to book experiences.

Originally set to launch in 2021, the founders opted to delay the date for a few months before finally getting off the ground in 2022.

In February of that year, Lovetovisit partnered with tours and activities company Musement, which boasts a portfolio including The Tower of London, The London Eye, Harry Potter Studios, Buckingham Palace and Windsor Castle.

Last year saw the launch of new features including a speedy booking and password-less login, which was financed in part by fundraising campaigns, the latest of which was run through investment platform Seedrs, and raised 140% of its targeted £250,000 – meaning an additional £350,955 was brought in.

Partnerships director and co-founder Georgia Aubrey said: “2023 has been an exceptional year for our business, our team, and for British tourism. We have gone some way to solving a crucial problem for the tourist and leisure industries. The UK is home to so many incredible attractions, but until there was a serious lack of digitisation – making it hard for millions of online consumers to find and book things to do.

“This year we’ll keep building, secure more partnerships, attract more customers, and bring extra resilience to UK tourism.”