Our weekly tech round-up from the world of ticketing and associated industries…
Ticketmaster marketplace adds to tourist experience
Simpleview has announced a new partnership with Ticketmaster, designed to give destination marketing organisations (DMOs) a new event and ticketing solution.
Simpleview is a provider of CRM, CMS, and marketing solutions for destinations worldwide. It said that the addition of Ticketmaster inventory to their Simpleview CMS websites means DMOs can offer travellers must-see events in the region they are visiting.
Simpleview said the partnership will boost event calendar offerings, drive website traffic and increase ticket sales and referrals to partners,
“Visitors will spend more time planning their trip on the DMO website when they have access to the best and latest events and attractions the destination has to offer,” Simpleview said.
SI Tickets’ new blockchain partner
SI Tickets’ primary NFT ticketing platform, Box Office, is now on Avalanche thanks to a partnership with developer Ava Labs.
Launched in 2023, Box Office provides complete event management and ticketing for events and venues hosting sports, music, conferences and conventions. Box Office’s turnkey event management platform aims to deliver a complete NFT ticketing solution for paid or free events with visibility and adjacency to traditional, non-NFT tickets alongside the biggest sports, concerts, and theatre on the broader SI Tickets marketplace.
“Avalanche will help us continue to give our partner venues and events the ability to transform the ticket into dynamic content to further engage guests,” said David Lane, CEO at SI Tickets. “There are countless advantages of blockchain ticketing, and as it continues to gain adoption, we believe our partnership with Ava Labs will create the market leadership the Web3 community has been waiting for.”
Arena Football League turns to HUMBL
Arena Football League (AFL) has signed up HUMBL as its official technology platform until 2028.
The new ticketing programme, starting first with the Oregon BlackBears, is designed to allow fans greater levels of authentication and verification in ticketing through the use of digital wallets and blockchain technology.
HUMBL’s ownership group is led by current New York Giants star and former Oregon Ducks player Kayvon Thibodeaux.
AFL said: “The development and use by HUMBL Tickets of NFT-PMs represents a significant advancement in how pro sports, concert and event tickets can be issued, sold, and managed, leveraging blockchain technology to offer unique benefits over traditional paper or digital tickets.”
HUMBL CEO Brian Foote said: “A major issue in primary and secondary ticketing is secure authentication, sales, and tracking, while maintaining the privacy of the user. This innovative HUMBL Tickets program solves these issues through the use of digital wallets and blockchain technology.”
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