Featured Image: @ABBAVoyage
London’s ABBA Voyage has announced its first “calmer concert” for neurodiverse and autistic audiences.
Attendance for the April 25 show will be limited with a sensory setlist showing what to expect from every song will be available. ABBA Voyage guests can also find out what to expect from the venue before their visit.
There will be additional trained staff to provide assistance, as well as “chill out zones” around the venue.
The accessible concert – which features holograms of the iconic Swedish quartet – was created in consultation with A Relaxed Company.
Katherine Usher and Chris Pike, co-founders of A Relaxed Company, said: “ABBA Voyage is a magical experience, and we are so glad that the team is holding the calmer concert so that everyone can experience it.
“We’ve been working with the whole team to ensure that the concert is ready to welcome everyone, whether you’re neurodivergent, sensory sensitive, or just looking for a calmer alternative.”
ABBA Voyage opened in May 2022 at the purpose-built ABBA Arena in the Queen Elizabeth Olympic Park. The show brought in £178m (€205m/$226m) in terms of net economic benefit to London in its first year, according to analysis published by research and strategy consultancy Sound Diplomacy and social value consultancy RealWorth. It is reportedly raking in £1.6m per week.
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